Dan-O’s SEA-soning Launch Production
Worked with an outside creative director and producer from Baltimore to produce video and photography for the launch of Dan-O’s SEA-soning. For this project I fulfilled the roles of co-producer, video & photo director, cinematographer, photographer, video editor, colorist and photo editor.
Dan-O’s Seasoning TikTok - 4.5M Followers
Spearheaded the growth of Dan-O's Seasoning's TikTok presence, driving the account to 2.4 million followers through innovative content strategies and engaging video production. Focused on creating compelling product demonstrations, recipe tutorials, and brand storytelling that resonated with the target audience, significantly boosting brand visibility and consumer engagement.
Dan-O's Seasoning B2B Retailer Video
In February 2021, I independently produced a pivotal B2B video for Dan-O's Seasoning, aimed at securing placements with major retailers. With minimal initial direction, I conceptualized and executed the entire project—from scripting and shooting to editing—in less than a month. The video effectively communicated the brand's story, showcasing the company's growth, values, and vision, and played a crucial role in securing the company’s first major retail partnerships. This project exemplifies my ability to craft compelling brand narratives that resonate with business audiences and drive tangible business outcomes.
Brand Perception Shift Strategy
Developed a comprehensive Brand Perception Shift Strategy for Dan-O's Seasoning, designed to reposition the brand as a premium product. This strategic initiative involved conducting consumer research, identifying key differentiators, and crafting a detailed content and messaging roadmap to align the brand with its target audience, including health-conscious and lifestyle-oriented consumers. The project emphasized my ability to combine data analysis with creative storytelling to create a cohesive brand narrative. While the strategy was not ultimately implemented, the process showcased my passion for brand development and my aptitude for leading high-level initiatives aimed at transforming brand identity and perception. This work aligns directly with my aspirations to guide businesses in refining their narrative and achieving their branding goals.